Lead Generation
Centralized digital and print campaign management, lead acquisition, and tracking over multiple platforms. Keep your sales pipeline full and engaged.
Your leads have a story to tell.
Who, What, When, Where, Why, and How
Our goal is to help you gather that story for each lead to help you manage, track and convert leads into sales. Collect invaluable data that can inform & forecast your future marketing challenges and opportunities.
Our system is optimized for:
- centralized digital and print campaign management
- lead acquisition
- tracking over multiple platforms.
With our system, we are here to help you have oversight over marketing results and help you see every story to follow through with all leads.
LEAD GENERATION
Why does your business need lead generation tools?
Lead generation is the first step in the digital sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing, which means they must at least have the potential to become customers.
Most marketing experts recommend that companies use at least 10 different lead generation methods to ensure that their pipelines remain full. Generating leads is the name of the game in today’s online business world. Without leads, you simply cannot get your products or services out into the digital market.
Key statistics on why your business needs a state of the art lead generation system:
- 63% of businesses find generating traffic and leads to be one of their biggest marketing challenges.
- Active buyers account for only 3% of the market.
- The number of online buyers are expected to grow to 2.14 billion by 2021.
- Social media is ranked as being responsible for 63.2% of online lead generation.
- Companies that engage in social selling get 199% better ROI.
Cost Per Acquisition (CPA) analysis:
- It costs $X in order to “acquire” a lead.
- Customer acquisition cost varies across industries due to a number of different factors.
- CPA is lowest in the auto industry at only $33.52 per acquisition, while the tech industry spends a whopping average of $133.52.
In 2019, digital lead generation advertising spending in the United States is estimated to amount to nearly 2.6 billion U.S. dollars. With steady growth, this figure is forecast to reach 3.2 billion by the end of 2023.
Meet Your Newest Lead
Who?
Name: John Doe
Phone: (555) 555-5555
Email: johndoe@mail.com
Address: 123 Street, Town, ZIP
What?
Looking for a specific product you offer.
When?
Friday, 12th of May at 2:13pm
Where?
Clicked on a Facebook promotional ad.
Why?
Have been thinking about getting that type of product for a while.
How?
Promotional ad showed for their age group, and your sale pushed them to look into it.
