Data solutions for optimizing client engagement

Hit the mark with our targeted digital messaging. Build customer relationships, monitor customer activity and engagement.

Introducing our Integrated Data Driven Marketing Platform. We call it BlueSky.

For a company to grow, it needs to be nurtured. And, a large portion of a company is its customers. Many sales are lost from just waiting for a client to contact you. Our BlueSky service provides you an overview of customer activity along with customization to better customer engagement and not lose up-sell opportunities.

Our BlueSky service is a perfect marriage of DataGear and MailStream. It uses consolidated client data to nurture customer relationships with targeted digital messaging.

DATA DRIVEN SOLUTIONS

Now you can reach the right customers at the right time.

In an information-saturated, highly competitive market place, it is getting harder to reach intended audiences. Multiple attempts and multiple delivery means are required to get the message across. Targeted digital campaigns enable you to reach their intended clients with highly integrated messages through a variety of popular media, significantly increasing buyer readiness.

Personalizing your marketing tactics to different groups can help with retention, as well as the overall customer experience. As a business, your survival depends on how well you know and target your audience with both the products and services you offer, as well as the marketing you conduct to sell them online. If you don’t know exactly who you are trying to reach, you will not be able to reach them effectively.

There are several specific ways that audience targeting is used within digital marketing. In order to target your audience, you first need to correctly identify who exactly they are and as much information about them as you kind find. This involves a considerable amount of time and research that entails searching for and uncovering real data to support your beliefs and assumptions.